Should you’ve ever seen Play Retailer app listings with sale banners, ‘obtain now’ textual content and comparable scummy techniques to encourage installs, you doubtless understand how annoying they are often. Nevertheless, chances are you’ll quickly see rather a lot much less of them.
Google detailed plans to crack down on scammy Play Retailer app listings by proscribing the usage of numerous eye-catching ‘methods’ builders use to drive downloads of their apps.
Google outlined the brand new Play Retailer insurance policies in an Android Builders weblog put up. The modifications embrace new tips for screenshots and movies demonstrating app options and performance that can take impact within the second half of 2021. Different new tips round app titles, icons and app descriptions will come later this yr. Google positioned its weblog put up as a “pre-announcement” to assist builders put together for the incoming modifications. With that stated, lets dig into what’s truly altering.
First up, the brand new insurance policies will prohibit how lengthy app titles might be and can forestall the usage of key phrases or graphic parts that element retailer efficiency, promotions and different parts that will mislead customers.
For instance, Google says to not embrace textual content within the app title that signifies retailer rank, reminiscent of ‘high’ or ‘finest.’ Likewise, Play Retailer app listings shouldn’t embrace promotional particulars like ‘free’ or ‘sale’ within the app title or icon. App listings and graphics additionally shouldn’t embrace textual content to incentivize downloads, reminiscent of ‘obtain now’ or ‘replace now’ textual content or banners.
Furthermore, Google’s new insurance policies will prohibit the usage of all-caps titles (except an app’s model is in all-caps) and emojis in app titles.
As for preview property like screenshots, movies and graphics that showcase the app, Google says builders ought to ensure they precisely characterize the app or recreation. Moreover, preview property ought to present sufficient data for customers to resolve whether or not to put in the app, stay freed from buzzwords like ‘free’ or ‘finest’ and be localized appropriately for various areas.
When Google begins imposing the brand new insurance policies later this yr, apps that don’t meet the app itemizing tips gained’t be allowed on the Play Retailer. On the preview property aspect, Google says apps that don’t meet the property tips could also be ineligible for promotion or advice on the Play Retailer.