Birimian hybrid strategy is designed to deal with the challenges related to capital, manufacturing and worldwide distribution confronted by African designers.
Birimian Ventures an operational funding firm immediately launches its first operational funding firm devoted solely to African luxurious and premium heritage manufacturers.
Based with an all-female govt workforce, Birimian Ventures is led by Laureen Kouassi-Olsson, the Founder and the Chief Government Officer, a seasoned govt of the African monetary companies and personal fairness industries.
Birimian will help designers on the continent and within the diaspora to facilitate and speed up the expansion of their companies regionally and internationally.
Birimian would be the facilitator between entrepreneurs within the continent and strategic stakeholders within the world style and luxurious industries. Delivered by means of a mixture of mentoring, monetary and operational help, Birimian will set up an ecosystem designed to create worth for African entrepreneurs and assist unbiased labels grow to be worldwide manufacturers.
Birimian is beginning with 4 manufacturers that it’ll help by means of a mixture of financing and bespoke progress technique:
Simone et Élise
Created by a workforce with a powerful understanding of premium digital manufacturers, Birimian will take a hybrid strategy designed to deal with the challenges related to capital, manufacturing and worldwide distribution confronted by African designers. Birimian will give attention to:
- Lengthy-term financing of manufacturers within the firm’s portfolio, investing between $30,000 and $3M in manufacturers and inventive enterprises at incubation, acceleration and progress ranges
- Model session and training to make sure enterprise processes and model identification are consistent with every designer’s objectives.
- Strengthening of manufacturing and distribution capability by means of strategic partnerships
- Strengthening of inner management and monetary planning processes
- Implementation of an enlargement plan guaranteeing sustainable progress, with buyers tied in for at least 5 years to make sure long-term help for companion manufacturers
- Worldwide publicity for inventive corporations by optimising digital advertising
Birimian was based by Laureen Kouassi-Olsson, a acknowledged skilled within the African personal fairness and monetary companies industries. Its feminine management workforce can also be made up of Michelle Kathryn Essomé, former CEO of the African Personal Fairness and Enterprise Capital Affiliation, Chief Monetary Officer and Head of Investor Relations; Céline Gainsburg-Rey, who makes a speciality of supporting luxurious manufacturers, Head of Technique & Advertising; and Olufunke Faweya, who has devoted her profession to operations administration and worldwide model enlargement, who joins as Head of Model Operations.
Birimian’s governance is strengthened by an funding committee made up of consultants in funding, luxurious items, and style and can be accomplished by a inventive board of consultants and main figures within the worldwide inventive scene that may assist Birimian determine expertise with sturdy potential.
Birimian founder Laureen Kouassi-Olsson mentioned: “Birimian is an invite to find and embrace a universe: considered one of distinctive African creativity. Our mission is to mix funding, mentoring and operational help to assist our manufacturers obtain their true potential and acquire worldwide publicity. Birimian is a name to motion for the luxurious style business to contribute to the emergence of African heritage manufacturers, and to maneuver in the direction of a extra numerous, inventive and trendy panorama.”